Paloma Schell - Visual Identity

Day after day this work gives us more pride!

A few years ago we promoted a Paloma course and because of that, we had the privilege of attending her class. At the beginning of the course, as she introduced herself, she spoke a catchy phrase. She said that her differential was in the way she did and dealt with everything, regardless of the size or importance of the task, she did with love. She also said: "I sweep the house with love." Sometime later we receive the challenge of developing a new visual identity for Paloma Schell, we had no doubt, that phrase would guide all creative process.

Throughout the project we understood that "do everything with love" is the same as spreading love, so we made a joke with the symbol of the infinite, creating the "infinite love". That's clear, after a lot of work and a lot of hit and miss attempts. The symbol represents Paloma's daughter (Luna) and son (Lipe) too.
Paloma Schell is a benchmark in the newborn market, so this work was very important for us because it had improved the divulge of our work. Finally, Paloma's testimony made us believe even more in our work.