Imagem capa - Bel Ferreira - Visual Identity por Hayaks Petter Winter
Identidade Visual

Bel Ferreira - Visual Identity


BEL FERREIRA


When we develop a visual identity, we are always focused on representing the client and their work through the logo. The result should express a bit of customer history, so every time she look at the logo, the customer will see herself and will remember the path that brought him here.


That was our focus on Bel's logo, make she see herself and her history in the new logo. Gradually, together, we developed a logo like she had imagined, which represents her true essence.